The country’s largest homebuilder targets to achieve presence in a total of 100 cities and municipalities across the Philippines in 2016
Vista Land, the Philippines’ largest homebuilder, continues its expansion across Luzon, Visayas, and Mindanao and is set to hit 100 cities and municipalities in 2016. Not only is the Manny Villar-owned subdivision and housing developer having the widest geographical reach among the country’s real estate developers, it is also a pioneer in vast master-planned developments across the regions.
With already 23 established and thriving projects called “communicities,” which integrate the comfort of a community and the commerce of a city, Vista Land has realized the huge potential outside Metro Manila way before its peers. Recognizing the substantial housing backlog outside the National Capital Region, it is Vista Land’s mission to provide affordable quality housing to every Filipino.
Housing Demand and Supply Profile, 2001–2011
Source: SHDA Housing Roadmap 2030
New Housing Needed, 2012 – 2030
Source: SHDA Housing Roadmap to 2030
Facing and addressing the demand for affordable housing has allowed Vista Land to register unprecedented growth throughout its 40 years of experience. While other national players choose major cities with bankable progress as launch pads of their developments, Vista Land builds from scratch and catalyzes progress even in second-tier cities and municipalities primarily through Camella, its flagship brand.
No other real estate developer on a national scale, save for Vista Land, has embarked on building developments in such areas as Candon in Ilocos Sur; Roxas City, Capiz; Butuan, Agusan del Norte; Panabo, Davao del Norte; Tagum City, Davao del Norte; Ozamiz City, Misamis Occidental; General Santos City, South Cotabato; Koronadal, South Cotabato; and Pagadian, Zamboanga del Sur.
Camella Provence in Malolos City, Bulacan
Camella Crestwood in Antipolo City, Rizal
With Camella stretching its wings from Laoag in northern Luzon to General Santos in Mindanao, it is able to fulfill the needs of the Filipino homebuyer regardless of income level: from overseas Filipino workers to local office workers, from factory employees to entrepreneurs, and from balikbayans to retirees. With its expertise in efficient space planning and its use of high-grade materials, Camella is able to offer a wide array of high quality and value for money homes that hardworking, practical, and upwardly mobile Filipino families deserve.
Plantacion Meridienne in Lipa City, Batangas
Camella Savannah City in Oton-Pavia-San Miguel, Iloilo
Every town and city hosting a Camella community has a reason to be proud of being able to offer a beautiful, convenient, and secure residential choice for its residents. Dubbed as the “Forbes Park of the provinces,” Camella attracts even residents from neighboring cities and towns to relocate to its highly sought-after communities. The rise in land values that comes with the real estate development and management of the experienced national player is one more gratifying reason why end-users and investors alike look forward to Camella’s entry in their hometowns.
Gran Europa Cagayan de Ori City, Misamis Oriental
For more information about Camella, call their hotline at 02-Camella (02-226-3552). Keep up with the latest Camella information, news, events and announcements; like “Camella Official” on Facebook; and follow “@CamellaOfficial” on Twitter and Instagram.