On the surface, it’s a typical story about boy meets girl and a will-they-or-won’t-they quandary, but beneath the timely storyline (with Valentine’s Day coming up), Camella’s latest TVC actually showcases what they call masterplanned communities: villages that are designed to be self-contained by surrounding residents with all the conveniences of life.
Conceptualized by ad agency Leo Burnett, the story revolves around a boy who inadvertently transitions into a young man when he encounters his dream girl. When it seems like he would never see her again, he continues to dream about her but eventually moves on, only to find out his new neighbor is said girl.
The TVC is set against the backdrop of a masterplanned community, a Camella masterplanned community, to be more exact. It displays every detail you’ll find in such an area, from the houses to establishments like retail stores, restaurants, schools, and centers of worship. In the end, it all boils down to Camella’s newest campaign: All That You Need Is Here.
Moving away from campaigns like “Sikip” and “Bunk Beds”, Camella said in a statement, is their transition from the story of improving lives to the demonstration of how the developer is making the living experience even better by bringing these conveniences literally closer to home.
Currently, Camella already has two masterplanned communities – Savannah City in Iloilo and Gran Europa in CDO, and more are on the way.
Watch the Camella's latest TVC here:
To learn more about Camella’s projects and communities, contact 226-3552 or 0917-8576494. You can also follow them on Facebook and on Twitter.