Avida highlights independent living in new TV ad |
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Avida highlights independent living in new TV ad

by Jillian CariolaPublished: July 17, 2013Updated: December 2, 2014

Avida hopes to capture the interest of young Filipino professionals with their latest TV commercial.

In their new TV ad, Avida introduces Migs, who realizes the benefits of his newfound independence after moving into his own condo. (Photo courtesy of Avida Land)

To encourage young professionals to take that big first step towards living independently, Avida just launched a new TV commercial emphasizing the benefits of having your own place.

The new ad is a sequel to the commercial about Migs, whose story begins when he takes his father on a tour of his newly bought Avida condo, hoping to seek his approval. This time around, the focus is on him experiencing the features and amenities of his unit, while still keeping in mind the ideals he learned from his parents.

Avida sees Migs as representative of many young Filipinos who hit success early in life and want to take advantage of the benefits that living independently can offer. With the new ad, the real estate company hopes to encourage these young professionals to make their dream of personal independence a reality.

“We have seen a phenomenal rise in the number of young people who can now afford to purchase their own condominium units,” Avida Land Corp. Marketing Head Tess Tatco noted. “It is a good sign that more Filipino young professionals are getting smarter in making responsible, discerning choices in life and they have realized the value of investing for their future.”

Avida boasts of condominium properties that accommodate the lifestyle of young buyers. Among the benefits of purchasing an Avida unit are easy payment schemes, great accessibility, fewer units per floor, free-flowing air and sunlight, emergency power even inside the unit, sensible amenities, and mixed use components.

“This is why Avida came up with a new TV commercial that gives tribute to these financially-conscious and independent-minded young Filipinos who have made the smart move to invest in their own home,” Tatco added.


Watch the ad:


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