CDC Holdings emphasizes the need for quality Filipino homes in new campaign |
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CDC Holdings emphasizes the need for quality Filipino homes in new campaign

by Jillian CariolaPublished: June 17, 2015Updated: June 18, 2015

CDC Holdings aims to foster community togetherness among residents, as well as provide more quality houses to Filipinos, in their campaign.


Local real estate brand CDC Holdings Inc. announced their new brand campaign, “At home with CDC”, which aims to emphasize and support the need to build quality homes for Filipino families.

“Our primary goal has always been to make Filipinos feel at home in the properties we develop. While each of our properties is designed to meet a particular need for our customers, our overall commitment remains the same: we work hard to create a bond with them and to create a sense of community,” CDC Holdings President and CEO Elsie Chua said.

COO Charlene Chua-Sy added that under the campaign, CDC Holdings is also promoting togetherness among all existing residents through community activities, such as this year’s summer festival carnival for kids and the free Pacquiao-Mayweather fight viewing.

“Aside from selling, we want to take care of our buyers. For us, ‘At Home with CDC Holdings’ is more than just a tagline; it is a constant reminder that we are in the business of turning dreams into a reality, one home at a time. Because of this, our belief is in building communities, not just properties. We put a high value on the sense of belongingness and the feeling of comfortable living with friends and family,” Chua-Sy explained

CDC Holdings recently revealed a total of Php 1.158 billion in sales income for 2014, an 18% increase compared to 2013. According to the brand, this indicates confidence from buyers and further reinforces their commitment to their campaign. To answer the need for more homes for Filipinos, CDC’s future plans include three more residential buildings in Metro Manila, a townhouse development in the south, and a pending Cebu project.

“At CDC Holdings, we are committed to continuous innovation and going the extra mile to build communities where Filipinos can feel truly at home. While the company has gone a long way, our core value remains the same: passion for innovation and excellence,” Chua said.

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