James Hardie PH ventures into print with a new magazine |
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James Hardie PH ventures into print with a new magazine

by Jillian CariolaPublished: November 25, 2013Updated: December 2, 2014

The free-circulation magazine promises helpful home tips from industry experts.

Celebrity guest Tessa Prieto-Valdez (second from left) poses with the LookHome Philippines magazine with (from left) James Hardie Philippines marketing manager Liza Alde, sales and marketing director Mark Sergio, and marketing development officer Deb Gutierrez.

The Philippine arm of James Hardie is reaching out to guide aspiring Martha Stewarts with their latest endeavor: LookHome Philippines, a semi-annual glossy that “aims to give expert design advice and easy, practical tips on how to transform houses into homes.”

According to James Hardie Philippines marketing development officer Deb Gutierrez, the free-distribution magazine is aimed towards "homeowners and homemakers in the Philippines, basically anyone who wants to make their homes greater (and) who want to improve their quality of life."

LookHome collates home design and improvement tips from real estate and property aesthetics experts here and abroad. The maiden issue in particular covers topics spanning everything from eco-friendly design, to the newest home products in the market, and even feng shui. A particular segment called “Expert Voices” is where pros like Arch. Michael Joseph P. Coscolluela, Arch. James Jao, and Arch. Macky Corpuz sound off on subjects like first-time home-buying, the use of color at home, and energy efficiency.

“Regardless of what design style you favor, whether it’s minimalistic or eclectic, your home – how it is built and what’s in it – should allow you to go through your daily routine with ease. It should suit your lifestyle, and be able to adapt to your changing needs. That’s the sort of living space that LookHome Philippines can help homeowners achieve,” James Hardie Philippines marketing manager Liza Alde explained.

A significant portion of the magazine showcases new developments that use James Hardie products, like New San Jose Builders, Inc.’s Fort Victoria in BGC; Suntrust Properties’ The Mandara in Cavite; and P.A. Alvarez Properties and Development Corporation's Ciudad de San Jose in Laguna.

In order to better bring LookHome to their intended audience, Gutierrez said that James Hardie Philippines is tapping cafes and spas as their main distribution points. The magazine also comes in an electronic version that you can browse here.

LookHome Philippines was launched in part of James Hardie Philippines' “LIVEvolution” movement, which aims to educate people on the importance of living in homes that strike the balance between beauty and durability. During the magazine's debut, the company also introduced the new HardieFlex Flooring substrate.

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