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Updated: February 13, 2015

Megaworld presents developments in 3D

Megaworld Corporation is the first real estate developer in the Philippines to introduce 3D technology in showcasing their real estate projects.

If you want to buy a property and want to see how it actually looks, going to the property itself or a showroom used to be the only option. But what if you don’t have the time to do it? Property developer Megaworld Corporation has the answer: 3D augmented reality.

The first of its kind in Philippine real estate, Megaworld’s 3D augmented reality application is available to smartphone and tablet users, allowing them to view three-dimensional images of the company’s projects through video feed from a camera.

“The 3D augmented reality is a technological breakthrough of Megaworld, aside for being the pioneer of building townships,” Megaworld SVP for sales and marketing Noli D. Hernandez said.

During the app’s recent launch, Megaworld used it to feature their latest project, The Florence, an Italy-inspired residential development located in the company’s Bonifacio Global City-based township McKinley Hill.

“In showcasing the intricate design of The Florence through this tool, it is important to us to be on top of our game in engaging our guests and clients to a whole new interactive print experience,” Hernandez added.

To view The Florence in 3D, mobile and tablet users must retrieve the project's QR code at www.megaworldatthefort.com, use their gadget to search for “Inglobe Technologies” at the app store, and download and install “AR-media”. Then, users must download ‘The Florence’ model and open it using “AR-media”.

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