The magazine maiden issue launches |
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The magazine maiden issue launches

by Jillian CariolaPublished: January 7, 2014Updated: December 2, 2014

The print version is designed to provide "richer content that’s beyond ordinary projects and classifieds listings". recently launched a print version of the website as part of the brand’s strategy to bring real estate information and listings closer to the public. According to general manager Butz de Castro, the free magazine is designed to emphasize how the online and offline experiences are connected, and aims to provide current and new users with “richer content that’s beyond ordinary projects and classifieds listings”.

“The MyProperty magazine was meant to complement our online product,” he said. “It is a major step forward in enabling property seekers, and all the industry’s players for that matter, to make better-informed decisions when it comes to searching for and purchasing property.”

The maiden issue of the quarterly glossy highlights top projects from various local property developers such as Vista Residences, Avida Land, and Grand Monaco. The Featured Stories section contains tips and human interest pieces, including an interview of several street performers in Bonifacio Global City, a yuppie’s guide to condo living, and FAQs about home buying. The magazine also offers a closer look at four booming real estate locations in the country – Pasay, CDO, and Tagaytay, and Pampanga – under Featured Communities.

“With Featured Communities aimed at letting the general public know where fast-track development is happening and Featured Stories on trends and tips, the website visitor – now the magazine reader – is given a heightened and more pleasurable experience in being informed of what choices are available to him at the most relevant time,” de Castro explained.

A classifieds segment presents buyers with listings complete with photos, property specs and seller information, as well as a property ID that can be used to search for the property on the website. Home owners looking to furnish and maintain their properties can fulfill their needs through the directory page.

As for what readers can expect in the future, de Castro said, “Along with more editorial content, more classified listings will be up for display, further boosting the chances of connecting the right property seeker with the right property seller.”

First copies of the maiden issue were handed out to attendees of the recently held “DRIVEN Pinoy Dream Property and Lifestyle Event 2013”. also plans on distributing it at upcoming real estate and property expos and placing it in major business establishments and event venues. A downloadable version of the magazine will soon be available on the website.


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