President and director Elizabeth Ventura is leading Anchor Land Holdings, Inc. to improve the real estate landscape of Metro Manila.
If there’s one thing Anchor Land Holdings, Inc. knows, it’s providing comfort and luxury to property buyers in Manila. Since its founding in the early 2000s, the real estate developer has been constructing, one after the other, residential towers that have been redefining the residential landscape of the capital city.
And the most recent brainchild of Anchor Land is Anchor 100, a value-added service that aims to provide end-to-end solutions to clients and brokers. Speaking in behalf of the company is president and director Elizabeth Ventura, who explains her views on the role of Anchor Land in helping to enhance Manila’s real estate scene, as well as where the Philippines is headed, property-wise.
Over the years, Anchor Land has seen tremendous growth. What significant changes did you make to spark this upward trend?
The company’s strong growth and expanded project portfolio has called on us to look at better ways to deliver value to our clients and stakeholders. It is not enough to put up just good structures in the locations that matter most to clients. Rather, we have focused on value creation. This is why we put a lot of focus on amenities, as well as in property management. We have put up Anchor 100 to provide end-to-end solutions for the needs of clients and brokers. This has allowed us to really enhance the value of our properties.
Anchor Land is targeting NCR with projects worth a total of Php21 billion. In which aspects do you think Metro Manila should improve in order to realize its full potential?
I believe that there should be more attention to infrastructure development to support the growth of this city. We need more roads, better transportation services, more robust telecommunications, especially since our growth is very fast. There should also be a greater attention on creating a smart, livable city where pedestrians can enjoy open spaces, parks, and greenery.
Anchor Land's Monarch Parksuites (Photo from monarchparksuites.com.ph)
The Philippines is entering a particularly interesting time in a booming Asian region. How do you think the Philippines should position, or market, itself now, and why?
The Philippines should market itself as an innovative provider of services. As we bridge the gap between the Philippines and our Asian neighbors, we have to focus on our competitive edge, which I still think is our people. Our highly competent, well-trained, and service-oriented people complement our other offerings as a nation—properties with a strong appreciation potential, for instance, as well as companies that are growing quickly.
What does the future hold for Anchor Land, as well as yourself?
I envision Anchor Land remaining among the strongest real estate development firms catering to the luxury segment, especially the Chinese-Filipino market, in the Philippines. I see us having a more diverse portfolio that would cater to the expanded needs of our market. This might mean a presence in complementary industries and markets, where Anchor Land shares synergies.
As for myself, I see myself further expanding my horizons while growing with Anchor Land.
Elizabeth Ventura, president and director of Anchor Land Holdings, Inc.