Dreaming big and achieving that dream with "Friends" |
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Dreaming big and achieving that dream with "Friends"

by Micara Land, Inc.Published: May 15, 2015Updated: May 15, 2015

Find out how Elmer Nofies achieved career and personal success with the help of PRO-FRIENDS.


Entering a business is not a walk in the park.  One must carefully study how a small capital can turn into a big fortune in a couple or more year’s time.  Hard work may be one of the keys to success, but having a “friend” sharing your goals, mission and vision, and trusting your capability to get big on your own field is something that is desirable in growing a business.

In 2010, Elmer Nofies started as small time contractor of steel works for Lancaster New City, the flagship project of Property Company of Friends, Inc. (PRO-FRIENDS).  Though his projects weren’t that big, Elmer strived and worked hard to be recognised. “Nagstart ako sa maliliit na projects tapos nakita nila na nagiging competitive ako kaya tumataas,” he said.

His diligence in everything he does, plus his attitude and right character paved way for him to be included in the bidding for steel casement manufacturing.  As faithful as he is, he left everything in the hands of his Creator, “Kung loloobin ng Panginoon na ipagkatiwala sa’kin yan at pahihintulutan n’yo ako na maging isa sa gagawa nyan,” he said.  Elmer, although lacking in material gains, bravely faced this challenge by holding on to his personal traits:  “Financially wala ako kakayanan, materially wala ako kakayananAng masisiguro ko lang sa inyo ay yung honesty ko, integrity ko, at yung experience ko sa ganitong trabaho,” he firmly said.  The bidding result was the turning point of his life, “Nagtaka ako at nagulat ako na na-award sa’kin,” he cheerfully recounted.   Now, he is handling majority of the steel casement fabrication for PRO-FRIENDS.  And just last year, he was offered to do prefabricated connectors, an addition to his work portfolio.

Before his success in PRO-FRIENDS, Elmer lives in an informal settlers’ area in Pasay before moving to a housing building in Caloocan.  Right now, he owns a house in MS-1 in Lancaster New City.  His business, Elmer Porteza Nofies Construction (EPNC), is one of the many contractors of PRO-FRIENDS for its housing projects.

PRO-FRIENDS has made a huge impact in Elmer’s life: “Nung napunta ako sa PRO-FRIENDS, nagtransform yung buhay namin,” thanked Elmer.  “Pinasasalamatan ko ang PRO-FRIENDS sa pagtitiwala nila sa buhay ko,” says Elmer who believes that he is where he is now because of God’s grace and PRO-FRIENDS’ trust.

PRO-FRIENDS is one of the fastest growing property developers in the country.  It is the name behind Lancaster New City in Cavite, and Parc Regency Residences in Iloilo.  It has completed 17 successful communities and has 9 on-going projects.  To know more about PRO-FRIENDS, visit or call (02) 491-7700.

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