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Primaries' pop-up model unit display by Primaries (Rockwell Land)Published: September 17, 2013Updated: December 2, 2014

Go to Power Plant Mall and see the life-size 2-bedroom model unit of Primaries’ condo project, 53 Benitez.

Primaries pop-up model unit display

When was the last time you walked through a 2-bedroom condo unit located right inside the mall? Rockwell’s subsidiary developer Primaries is offering you a sneak peek of the first 2-bedroom model unit of their mid-rise project 53 Benitez through a pop-up display happening from September 23 to 29, 2013 at the North Court of Power Plant Mall in Makati.

With this pop-up showcase (the first of its kind in the Philippines), Primaries plans to redefine home shopping experience by turning it into a ‘more exciting and experiential’ event. The developer will be displaying the 2-bedroom unit in its actual dimensions, and will dress it up with Scandinavian-inspired décor to give customers an idea of how they maximize space in 53 Benitez.

For more information about the event or 53 Benitez, dial 828-9888 or visit


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Open House of Primaries’ 53 Benitez


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