Crown Asia’s luxury Laguna development plans to tap a new market with their two newly launched models.
Bellini model unit
Crown Asia, the high-end real estate brand under Manny Villar’s Vista Land, recently launched two new model units in their Laguna-based Italian-inspired development Valenza. But the Bellini and the Martini homes don’t just increase buyers’ options; these new additions also mark the development’s foray into a new target market.
"Professionals working abroad, managers, executives, self-employed, ito yung mga target ng Crown Asia," according to managing director Mary Lee Sadiasa, referring to them as individuals who have attained a certain level of living and are looking for an upgrade.
With the introduction of the Bellini and the Martini models, Crown Asia hopes to reach a wider market with Valenza, where homes sell for up to 15 million. Priced at Php 5 million, the Bellini home is the most affordable model, while the Martini home is the second lowest-costing unit with a price tag of Php 5.5-6 million.
Martini model unit
“We launched Bellini early this year to cater to a Php 5-million market segment,” Sadiasa explained. “Tumataas na e. All the other houses that we have here start at Php 6 million. So for us to cater to a wider range of market, we start at Php 5 million.”
At 91sqm, Bellini is the smallest model in Valenza and has three bedrooms, one toilet-and-bath, a powder room, lanai, and balcony. The Martini model has a gross floor area of 109 sqm, and is built with three bedrooms, two toilet-and-baths, one-car garage, porch, lanai with trellises, and a balcony.
Smaller than the subdivision’s other offerings, Sadiasa believes the Bellini and Martini homes to be ideal for starting families with small children who are considering moving up in their home life.
Bellini and Martini will be joining Valenza's roster of current unit offerings, which include Franco (242sqm), Lladro (211sqm), Beryl (177sqm), Murano (155 sqm), and Francesco (142sqm). The Francesco model was launched only a few weeks earlier.
The 25-hectare Valenza also offers amenities for the comfort and safety of residents, such as 27/4 security, a clubhouse, a swimming pool, and a landscaped park with a playground and jogging path.
Learn more about Crown Asia's projects by visiting www.crownasia.com.ph or contacting them at 837-1400.