As has been the tradition of past Manila FAME expos, the event to be held on October 16-19, 2014 will once again bring to light the finest craftsmanship of local designers in the furniture, décor, garment, and fashion industry. This upcoming display in particular will feature the participation of craftsmen from various Philippine towns and regions, as well as of internationally renowned German product development specialist Detlef Klatt.
Filipino artistry with a soul
Manila Fame will host a variety of local products from towns, provinces and regions of the Philippines. Expert woodwork will be showcased by artisans from the CAR, South Luzon, Eastern Visayas, and Southern and Central Mindanao. Cotton, palm, pandan, and ticog weaving will be featured by participants hailing from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao. Demonstrating the art of upcycling waste materials such as coconut shells, leaves, and newspapers will be representatives from Bicol, Cagayan Valley, and NCR.
These homegrown products will be displayed under the priority program One Town, One Product (OTOP) Marketplace by the Department of Trade and Industry's Bureau of Domestic Trade (BDT). Through a partnership with CITEM, DTI's goal is to present the history and heritage of Filipino craftsmen through the use of traditional technique and homegrown raw materials.
“Ultimately, CITEM strives to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Center for International Trade Expositions and Missions (CITEM) executive director Rosvi Gaetos said.
German home design comes to the Philippines
Manila Fame is set to feature a collection of tabletops – dinnerware, glassware, flatware and other table accessories – and they’ve collaborated with German home specialist Detlef Klatt to make the display possible. The setting, which will feature 18 different home design companies, will be developed under the Design for Exports program which aims to “translate trend-forward designs into products that have strong commercial value”.
“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” Gaetos explained.
Klatt’s services for the event will include providing product and material development assistance to local manufacturers. Also, Klatt visited participants in Metro Manila, Cebu, Davao, Pampanga, Albay, and Tarlac to evaluate materials and techniques and to introduce his program and concept.
“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” Klatt explained.
About Manila FAME
Organized by CITEM, the Manila FAME aims to be a platform for the display of export-worthy Filipino design to help local craftsmen bring their products to the international market. It is also the only trade event in the Philippines approved by the Global Association of the Exhibition Industry, Union des Foires Internationales (UFI).
(Photos courtesy of CITEM)